Easy Carrefour, Shanghai,- one of four inspirational stores - IGD

Asia .
Easy Carrefour, Shanghai,- one of four inspirational stores - IGD

The UK IGD reported Easy Carrefour, Shanghai, China as one of four inspirational stores in Asia Pacific. Shirley Zhu, Programme Director IGD Singapore, says…

This is the tenth of Carrefour’s Easy convenience stores in China (it’s now got more than 25). We can see how the concept is developing and improving.

Surrounded by office buildings and homes, the store targets its mixed customer base of workers and residents well. Its wide range of fresh produce, meat, cheese and wine is impressive for a small store, and makes it stand out from competitors. A wide selection of Asian and Western food-for-now appeals to busy Shanghai consumers. The assortment of imported products is also distinctive.

A modern store, it uses technology well to attract, inform and engage shoppers. Features include LED screens showing promotions, photo-printing kiosks, and accepting mobile payments like WeChat Pay.

https://www.igd.com/research/retail/article/t/four-inspirational-asia-pacific-stores/i/17354

 

 

SME